Brief

Ghazi expands Supply Chain platform with Amsterdam HQ, new hires and Beatport partnership

The platform’s global launch adds leadership, a European base and a partnership with Beatport’s label‑management tool.

By Felo News Desk · Published

Supply Chain, the white‑label music distribution platform founded by EMPIRE CEO Ghazi, announced a global expansion on Oct. 21, 2026. The company opened an international headquarters in Amsterdam and named Kristy May as senior vice president of business affairs and Craig May as senior vice president of marketing. Beatport’s label‑management and distribution service Ampsuite was also confirmed as a new client.

What happened

The Amsterdam office will serve as the hub for Supply Chain’s SaaS and API solutions, which enable distributors, labels, brands and retailers to deliver music to any service provider. The expansion follows the platform’s original launch in 2023.

What was said

Ghazi said the platform was built “for independents” and aims to replace “inefficient systems” that indie music businesses often rely on. Beatport CEO Matt Gralen said Ampsuite “offers the most complete set of tools for the labels that power Beatport” and that the partnership provides “advanced features out of the box.” Kristy May added that the partnership is “built on trust, clarity and a genuine understanding of what each business is trying to achieve.” Craig May said the platform gives clients “reliable, flexible infrastructure” that helps them scale while retaining control.

How it came about

Supply Chain’s growth follows a broader trend of independent music services seeking alternatives to major‑label distribution networks. The Amsterdam‑based expansion adds a European foothold similar to recent moves by other indie‑focused tech firms.

Key facts

  • Supply Chain opened an international headquarters in Amsterdam. (billboard.com)
  • Kristy May was appointed senior VP of business affairs. (billboard.com)
  • Craig May was hired as senior VP of marketing. (billboard.com)
  • Beatport’s Ampsuite became a client of Supply Chain. (billboard.com)
  • Supply Chain was first announced in 2023 as a SaaS and API solution for music distribution. (billboard.com)

Sources

  • [1] billboard.com — originally reported as “Ghazi’s Supply Chain Launches Globally, Sets New Hires & Partners With Beatport’s Ampsuite”

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