Brief

Atomic launches $12.5 m Series A to automate supply‑chain decisions

Atomic, a Boston‑based startup, has closed a $12.5 m Series A round led by Klass Capital and Madrona Venture Group to expand its autonomous supply‑chain platform.

By Felo News Desk · Published Tue, 29 Sep 2026 13:08:08 GMT

Boston‑based supply‑chain startup Atomic has closed a $12.5 million Series A round, bringing its total funding to just over $15 million. The round was led by growth‑equity firm Klass Capital and Seattle‑based Madrona Venture Group, according to an exclusive interview with TechCrunch.

Atomic was founded by former Tesla engineers Michael Rossiter and Neal Suidan, who built an early version of the system during the 2018 Model 3 ramp when Tesla’s spreadsheets could not keep pace with rapid planning changes. The company now offers an AI‑driven platform that simulates inventory scenarios and can automatically select the best response, a capability that has attracted customers such as DoorDash and HelloFresh.

Growth and customer impact

Atomic’s annual recurring revenue has quintupled since the beginning of the year, according to Jon McNeill, a former Tesla president and founder of DVx Ventures, where Atomic was incubated. McNeill, who sits on Atomic’s board, said the platform has moved from giving recommendations to making autonomous decisions. He added that DoorDash now runs roughly 90 % of its purchasing across hundreds of sites through Atomic’s software, which helps reduce waste and spoilage for food‑focused customers.

Team and technology

Atomic’s leadership now includes former Tesla planning director Jeff Goodrich as CTO and third co‑founder. Rossiter, the CEO, described the system as “an infinite search space for optimisation” that AI can navigate to find the best paths. He said the platform is a general model that can adapt to different industries, and the company is working with consumer‑packaged goods, mobility and manufacturing clients.

Funding and future plans

With the new capital, Atomic plans to accelerate deployment with new customers and expand its industry reach. The company highlighted its ability to deploy quickly and reduce onboarding time for clients. No further financial details were disclosed in the interview.

Key facts

Atomic raised $12.5 million in a Series A round (techcrunch.com)
Series A led by Klass Capital and Madrona Venture Group (techcrunch.com)
Atomic’s annual recurring revenue has quintupled since the start of the year (techcrunch.com)
DoorDash uses Atomic for about 90% of its purchasing across hundreds of sites (techcrunch.com)
Atomic was founded by former Tesla engineers Michael Rossiter and Neal Suidan (techcrunch.com)

Background

Atomic’s founders previously worked at Tesla and built an early version of the system during the 2018 Model 3 ramp. The company has moved from pilot customers to real customers such as DoorDash and HelloFresh, and has expanded into consumer‑packaged goods, mobility and manufacturing sectors.