Brief
Pronounce marks 10‑year anniversary with gender‑fluid collection at Shanghai Fashion Week
The Chinese label presented its "Through Her Eyes" line, featuring linear tailoring and an impromptu walk by retired physician Dr Qin Huilan.
By Felo News Desk · Published
To celebrate a decade in fashion, Pronounce unveiled its "Through Her Eyes" collection during Shanghai Fashion Week, designers Yushan Li and Jun Zhou said.
What happened
The show highlighted linear silhouettes, soft tailoring and unstructured pieces meant for light layering. Masculine and feminine elements were merged without overt statements on gender fluidity, and Eastern dress codes influenced proportions.
What the report adds
Vogue noted that the designers framed the collection as a perspective shift – viewing gender through a woman’s eyes – and that the finale featured Dr Qin Huilan, a retired Shanghai physician who joined the last model for an unrehearsed walk.
What was said
Li and Zhou explained that the concept was an exercise in “shifting perspective,” while Dr Qin expressed happiness to participate, Vogue reported.
How it came about
Pronounce has moved away from early subcultural references toward a focus on personality, material and how garments feel, reflecting an audience that has grown alongside the brand.
Key facts
- Pronounce presented the "Through Her Eyes" collection at Shanghai Fashion Week. (vogue.com)
- Designers Yushan Li and Jun Zhou described the line as viewing gender through a woman's eyes. (vogue.com)
- The finale featured Dr Qin Huilan, a retired physician, who walked alongside the last model. (vogue.com)
Sources
- [1] vogue.com — originally reported as “Pronounce Pre-Fall 2027 Collection”
