Brief
Tammy Hembrow expands fitness empire and becomes Shore house boss
The Australian influencer, now a mother of three, runs a $50 million fitness business and has joined the Aussie Shore house team.
By Felo News Desk · Published
On 10 October 2026, Australian fitness entrepreneur Tammy Hembrow, 32, was observed on Main Beach, Gold Coast, watching her three children play while discussing her $50 million fitness empire and a new role as boss of the reality‑TV series Aussie Shore house.
What happened
Hembrow, who launched her first brand Tammy Fit in 2017, has grown her business to a valuation of $50 million over a decade. She now commands more than 16.2 million Instagram followers. In May 2026 she was photographed with her current partner, 23‑year‑old model Grayson Te Moana, confirming a public relationship. The couple, nine years apart in age, were described by Hembrow as making her "never been happier".
What the reports add
The article notes that Hembrow’s rise began after she documented her post‑pregnancy fitness journey on social media, attracting a large audience that identified with her message that motherhood does not have to end personal fitness goals. It also references earlier media attention, such as her being taken on an ambulance stretcher from Kylie Jenner’s 21st birthday in West Hollywood in 2018, illustrating the long‑standing public interest in her life.
What was said
Hembrow told the SMH, "I had a lot of people telling me when I first fell pregnant that it would ruin my life, ruin my body, and affect me in so many ways… I was determined to prove them wrong." She added, "I’ve had trolls since day one – that is nothing new to me and I continue to have them," and later said, "I’m never been happier" about her relationship with Te Moana.
How it came about
After her first child, Hembrow turned to Instagram to share workout videos and recovery updates, which resonated with millions and laid the foundation for her fitness brand. Her business success earned her a place on the AFR Young Rich List last year. The new television role marks a diversification of her public profile beyond fitness, aligning with her stated desire to "do things my way" and expand her influence.
Key facts
- Tammy Hembrow built a $50 million fitness empire over ten years. (smh.com.au)
- She has more than 16.2 million Instagram followers. (smh.com.au)
- Hembrow is now the boss of Aussie Shore house. (smh.com.au)
- Her current partner is 23‑year‑old model Grayson Te Moana. (smh.com.au)
- She launched her first business, Tammy Fit, in 2017. (smh.com.au)
Sources
- [1] smh.com.au — originally reported as “Tammy Hembrow: The fitness mogul on her new role as Aussie Shore house boss and life in the public eye”
