Brief
SportsCast Africa launches on Hisense Smart TVs across Sub‑Saharan Africa
The partnership makes the 24/7 channel available directly on Hisense devices, coinciding with Hisense's 30‑year anniversary in South Africa.
By Felo News Desk · Published
SportsCast Africa announced a distribution partnership with Hisense that will place its free‑to‑air sports channel on Hisense Smart TVs through the VIDAA operating system, effective 9 Oct 2026, according to bizcommunity.com.
What happened
The integration means SportsCast Africa will appear in the on‑screen channel guide of Hisense Smart TVs, alongside other free channels, with programme information and artwork. The channel, operated by Broadsmart, will continue to broadcast on its existing platforms while expanding into the connected‑TV market.
What the reports add
Bizcommunity notes that Hisense devices already dominate the connected‑TV viewing share in the region, giving SportsCast Africa a direct route to viewers without the need for separate apps or subscriptions. The partnership also aligns with Hisense South Africa’s 30th anniversary, highlighting the brand’s long‑standing presence in local households.
What was said
“Partnering with Hisense, a market leader in the region and a brand that takes a genuinely innovative approach to working with content providers, puts SportsCast Africa where African sports fans already are,” Yokow Quansah, managing director of Broadsmart, told bizcommunity.
“For 30 years, South Africans have welcomed Hisense into their homes, and we don't take that loyalty for granted,” Luna Nortje, deputy general manager of Hisense South Africa, said.
How it came about
The deal follows Hisense’s broader strategy to celebrate its three‑decade milestone in South Africa by enriching its connected‑TV ecosystem with free, ad‑supported content, as reported in Felo’s recent coverage of Hisense’s anniversary.
Key facts
- SportsCast Africa will be available on Hisense Smart TVs via VIDAA. (bizcommunity.com)
- The partnership coincides with Hisense South Africa's 30‑year anniversary. (bizcommunity.com)
- Yokow Quansah is managing director of Broadsmart, the operator of SportsCast Africa. (bizcommunity.com)
- Luna Nortje is deputy general manager of Hisense South Africa. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “SportsCast Africa boosts reach with Hisense Smart TV partnership”
