Brief
East Coast Radio and Pick n Pay launch 2026 Season of Sharing food relief drive in KwaZulu‑Natal
The campaign seeks donations to provide hampers that can feed a family of four for up to six weeks.
By Felo News Desk · Published
East Coast Radio and Pick n Pay announced on 19 Oct 2026 that their Season of Sharing food‑relief campaign is returning across KwaZulu‑Natal, urging individuals, businesses and communities to donate for families and rural schools during the festive period.
What happened
The 2026 Season of Sharing aims to distribute food hampers to households facing financial pressure when schools close for holidays. A contribution of R2,600 is said to fund a hamper that can feed a family of four for up to six weeks. The initiative also includes a “wheelbarrow” scheme, inviting the public to donate new wheelbarrows or fund their purchase to help families transport hampers home.
What the reports add
Bizcommunity reported that the 2025 telethon raised R1.8 million, providing hampers for 692 families, while Pick n Pay added 500 hampers worth R1.3 million, reaching a total of 1 192 families. Building on that impact, the 2026 drive will again solicit nominations for rural schools that should receive hampers.
What was said
East Coast Radio managing director Mzuvele Mthethwa said the campaign turns “the generosity of ordinary people into practical support for families.” The quote was attributed to the outlet’s article.
How it came about
The Season of Sharing follows East Coast Radio’s 30th‑anniversary roadshow earlier in October, which highlighted the station’s community‑engagement role. The previous year’s success, detailed in the 2025 figures, underpins the current call for donations.
Key facts
- Season of Sharing 2026 seeks R2,600 donations to fund a six‑week food hamper for a family of four. (bizcommunity.com)
- The 2025 telethon raised R1.8 million and provided hampers for 692 families. (bizcommunity.com)
- Pick n Pay contributed 500 additional hampers valued at R1.3 million in 2025. (bizcommunity.com)
- East Coast Radio managing director Mzuvele Mthethwa highlighted the campaign’s focus on ordinary generosity. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “East Coast Radio’s Big Favour Season of Sharing returns to bring food relief to families across KZN”
