Brief
Yoonchae Katsuye Stars in Aritzia’s New Super Puff Jacket Campaign
The K-pop star models Aritzia’s Super Puff jackets in a Los Angeles shoot, highlighting the brand’s latest winter collection.
By Felo News Desk · Published
Yoonchae Katsuye, the Korean singer‑actress, appeared in a new advertising campaign for Canadian fashion brand Aritzia, featuring the company’s Super Puff jacket line. The shoot took place in Los Angeles and was photographed by Peter Ash Lee, who has worked on other Katseye collaborations.
In the campaign, Katsuye models both the Super Puff jacket and its shorter “Super Après Puff” version. The jackets are described as having a cropped fit, oversized mock‑neck collar, and a hi‑gloss finish. Aritzia claims the jackets keep wearers warm down to temperatures of 14°F for the shorter style and –22°F for the longer version, thanks to a premium down fill and water‑repellent, wind‑resistant material.
The campaign’s limited‑edition “sumac burgundy” colorway is one of nine colors available. Prices for the winter jacket collection range from $225 to $298. Aritzia said it chose Katsuye for her “unapologetic, unfazed energy” and her ability to “stay focused on herself — not the forecast.”
In a press release, Katsuye said she was excited to be part of the Super Puff story, adding that she enjoyed styling the jacket in a way that felt authentic to her. Aritzia CEO Jennifer Wong welcomed Katsuye to the brand, noting her distinctive point of view and self‑expression.
Key facts
- Katsuye models Aritzia’s Super Puff jacket in a Los Angeles shoot (rollingstone.com)
- The jackets are marketed as keeping wearers warm down to 14°F and –22°F (rollingstone.com)
- Prices for the jackets range from $225 to $298 (rollingstone.com)
- Aritzia chose Katsuye for her “unapologetic, unfazed energy” (rollingstone.com)
Background
Aritzia is a Canadian fashion brand known for its style‑forward collections and collaborations. Katsuye is a member of the K‑pop group Katseye and has previously worked with the brand on a collaboration titled “Iconic by Mistake.”
Sources
- [1] rollingstone.com — originally reported as “Puffers Up: Katseye's Yoonchae Makes Modeling Debut In New Artizia Campaign”
