Brief

Rihanna's daughter Rocki debuts in Savage X Fenty holiday campaign

The singer posted the family‑focused holiday ad on Oct. 9, marking Rocki's first modeling gig.

By Felo News Desk · Published

Elle reported that on October 9 Rihanna released a new Savage X Fenty holiday campaign featuring her three children – one‑year‑old daughter Rocki Irish and sons RZA and Riot – in matching red‑and‑white pajamas.

The festive images show the family inside a blanket fort, with Rocki wearing a ribbon‑tied pajama set. Rihanna captioned the post, “Just here to start off cozy szn! gang sold separately.”

The campaign marks Rocki’s first modeling appearance; her older brothers previously appeared in a 2024 Savage X Fenty holiday shoot wearing navy‑blue ensembles with bandana prints.

According to the article, the video component of the campaign depicts the children playing with ornaments and toys, recreating a Christmas‑morning scene.

For earlier coverage of the family’s involvement with the brand, see Rihanna posts rare photos of one‑year‑old daughter Rocki on Instagram.

Key facts

  • Rihanna posted a Savage X Fenty holiday campaign on October 9 featuring Rocki, RZA and Riot. (elle.com)
  • Rocki Irish, age one, makes her first modeling appearance in the campaign. (elle.com)
  • The family wears matching red‑and‑white pajamas and poses inside a blanket fort. (elle.com)
  • Rihanna’s caption read, “Just here to start off cozy szn! gang sold separately.” (elle.com)
  • The brothers previously appeared in a 2024 Savage X Fenty holiday campaign. (elle.com)

Sources

  • [1] elle.com — originally reported as “Rihanna’s Daughter Rocki Makes Her Savage X Fenty Campaign Debut With Siblings RZA and Riot”

Earlier coverage

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