Brief
Walmart says it will not use personal data for digital price tags
The discounter has pledged that its new electronic price tags will not be personalised, despite growing scrutiny from regulators and consumer groups.
By Felo News Desk · Published
Walmart Inc. has stated that it will not use personal information such as income, shopping history or willingness to pay to set prices on its new digital shelf labels, CEO John Furner said on the company’s website on Friday. The retailer, which already has 2,300 U.S. locations using electronic price tags, said it will roll the technology out chain‑wide within the next year. Furner added that the company’s AI assistant, Sparky, will also not be used to raise prices or hide lower‑priced options. The statement comes after the Federal Trade Commission warned that personalising prices could violate consumer protection laws. Walmart said it uses the tags to change prices consistently and match what is scanned at checkout, and that prices can change when the retailer can pass savings to customers or when costs rise.
Key facts
- Walmart CEO John Furner said the retailer will not use personal data to set prices on digital shelf labels (independent.co.uk)
- Walmart already has 2,300 U.S. stores using electronic price tags and plans to roll out chain‑wide within a year (independent.co.uk)
- The Federal Trade Commission warned that personalising prices could violate consumer protection laws (independent.co.uk)
Sources
- [1] independent.co.uk — originally reported as “Walmart says it's not using personal information to set prices as it expands digital shelf labels”
