Brief
Seventeen’s Jeonghan and Joshua launch JxJ duo with Pinterest diary
The duo uses Pinterest to share mood boards and behind‑the‑scenes images ahead of their Dreamscape release.
By Felo News Desk · Published
Seventeen vocalists Jeonghan and Joshua are debuting as the sub‑unit JxJ on Oct. 19, 2026, and are promoting the mini‑album “DREAMSCAPE” with a joint Pinterest diary, Business Insider reported.
What happened
The two singers announced that they will release “DREAMSCAPE” and embark on a concert tour across six Asian cities. In addition to posting on Instagram, they created a shared Pinterest account where they upload mood boards, candid photos, and sneak peeks of album photoshoots. The Pinterest channel is described as the first‑ever for the duo.
What the reports add
Business Insider notes that using Pinterest is unusual for K‑pop promotions, which typically rely on YouTube or Weverse. The outlet quotes the duo saying the diary is a space to share the album’s concept and vibe directly with fans before release.
What was said
Jeonghan and Joshua told Business Insider, “JxJ Diary is a space we created to share the concept and vibe of the album more directly with fans before its release. We spent a lot of time thinking about what kind of content they would enjoy, and decided to launch our first‑ever Pinterest channel featuring different sides of ourselves.” They added, “We hope fans will take inspiration from the album’s imagery and vibe, and express it in their own ways… It would be really fun to see them create their own version of ‘DREAMSCAPE’ on Pinterest by collecting photos, experimenting with styling, and curating images that reflect their personal tastes.”
How it came about
Felo News previously covered the JxJ debut announcement on Sep. 22, noting the mini‑album’s focus on the intersection of dreams and reality and the opening of pre‑orders. The new Pinterest diary builds on that promotion by offering fans a visual extension of the album’s dream‑themed concept.
Key facts
- Jeonghan and Joshua will debut as JxJ on Oct. 19, 2026. (insider.com)
- The duo’s mini‑album is titled “DREAMSCAPE.” (insider.com)
- They launched a joint Pinterest diary to share mood boards and behind‑the‑scenes images. (insider.com)
- The Pinterest channel is described as the first‑ever for the duo. (insider.com)
- JxJ will tour six Asian cities after the album release. (insider.com)
Sources
- [1] insider.com — originally reported as “Seventeen's hot new JxJ unit are showing off their chemistry — with a little help from Pinterest”
