Samsung slashes prices on Galaxy Z Fold Ultra and S26 lineup during final hours of October Prime Day

Amazon’s October Prime Day sale includes 20% off the Galaxy Z Fold Ultra and up to 32% off the Galaxy S26 lineup, as reported by Lifehacker.

By Felo News Desk · Published Thu, 08 Oct 2026 04:16:07 GMT

Samsung announced steep discounts on several flagship smartphones during the final hours of Amazon’s October Prime Day, with a 20% reduction on the Galaxy Z Fold Ultra and up to 32% off the Galaxy S26 series, according to Lifehacker.

What happened

In the closing moments of the two‑day Prime Day event (Oct. 6‑7, 2026), Amazon listed the Galaxy Z Fold Ultra at a 20% discount from its regular price of $2,099.99. The same sale window also featured price cuts across the entire Galaxy S26 lineup, with the deepest discount of 32% applied to the most expensive models.

What the reports add

Lifehacker’s article on the Z Fold Ultra notes that the device’s closed‑screen size is 6.5 inches with a 1080p panel, while the opened display expands to an eight‑inch 120 Hz screen at a resolution of 2256 × 2504. The S26 coverage adds that the entry‑level S26 FE carries a 6.7‑inch AMOLED display and a triple‑camera array (50 MP wide, 12 MP ultra‑wide, 8 MP telephoto). Both pieces stress that the highest‑priced models receive the biggest percentage savings.

What was said

Jake Peterson, Senior Technology Editor at Lifehacker, wrote that “you can save 20% on this device and take advantage of big discounts on Samsung’s other foldables” for the Z Fold Ultra article, and that “you can save up to 32% right now, and the most expensive options have the biggest savings” for the S26 lineup article.

How it came about

Amazon’s October Prime Day, officially called the Prime Big Deal Days, runs Oct. 6‑7 and offers exclusive discounts to Prime members, as detailed in Felo’s earlier coverage of the event (Amazon October Prime Day 2026: Dates, Deals, and Must‑Buy Items). Earlier Prime Day promotions highlighted discounts on other electronics, such as 65‑inch TVs and drones (Prime Day 65‑inch TV Deals 2026) and earbuds (Amazon’s October Prime Day offers deep discounts on earbuds and Bluetooth speakers). The Samsung smartphone discounts are part of this broader wave of tech markdowns.

Key facts

Samsung listed the Galaxy Z Fold Ultra at a 20% discount from $2,099.99 during the final hours of October Prime Day. (lifehacker.com)
All models in the Galaxy S26 lineup were discounted, with up to 32% off the most expensive versions. (lifehacker.com)
The Z Fold Ultra features a 6.5‑inch 1080p display when closed and an eight‑inch 120 Hz screen at 2256 × 2504 when opened. (lifehacker.com)
The Galaxy S26 FE includes a 6.7‑inch AMOLED display and a triple‑camera setup (50 MP wide, 12 MP ultra‑wide, 8 MP telephoto). (lifehacker.com)