Brief
Red Bull and South African Tourism launch ‘What We Know’ documentary series
The series, debuting on SABC 1, follows Eugene Khoza across South Africa to showcase the nation’s culture and athletes.
By Felo News Desk · Published
Red Bull and South African Tourism have partnered to launch a four‑part documentary series called What We Know, aimed at showcasing South Africa’s people and landscapes during Tourism Month. The series, which premiered its first episode on SABC 1 and SABC+ on 24 September 2026, follows comedian, actor and presenter Eugene Khoza on a road trip across the country. Khoza meets athletes, gamers, musicians, influencers and everyday South Africans, taking viewers through diverse landscapes and communities that shape the nation.
South African Tourism’s chief marketing officer, Sithembile Ndaba, said the collaboration allows the tourism board to tell a destination story that feels authentic and highlights the country’s people as its greatest asset. “This series is the perfect opportunity for us to tell their stories, their resilience, their creativity and their ability to achieve against the odds,” Ndaba told the outlet.
New episodes will be released weekly: Episode 2 on 1 October, Episode 3 on 8 October and Episode 4 on 15 October.
Key facts
- Series is four episodes, each 24 minutes long (bizcommunity.com)
- First episode premiered on 24 September 2026 on SABC 1 and SABC+ (bizcommunity.com)
- Series follows Eugene Khoza across South Africa (bizcommunity.com)
- Red Bull and South African Tourism are the partners behind the series (bizcommunity.com)
- New episodes release dates: 1 October, 8 October, 15 October 2026 (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “SAT - Red Bull collaborationWhat We Know uses stories to showcase SA”
