Brief
Olo launches food‑delivery app with flat‑fee model to curb menu markups
The app, available on Android and iOS, starts with 250 restaurant brands and promises to eliminate hidden fees and ads.
By Felo News Desk · Published
Olo, a food‑delivery platform founded by veteran Noah Glass, launched a consumer‑facing app nationwide on October 20, 2026, offering a flat 5% service fee and no restaurant‑level price markups, according to Wired.
The app lists 250 restaurant brands at launch and plans to expand. Unlike Uber Eats and DoorDash, which charge restaurants 20‑30% commissions that are often passed to diners, Olo requires restaurants to keep in‑store menu prices and adds only the flat fee for delivery. Glass said the model lets users avoid “ever‑changing fees and menu prices” while still enjoying the convenience of an ordering app.
Olo also removes the advertising clutter common on other platforms; the interface shows a streamlined list of nearby restaurants and past orders without sponsored listings. Glass, who previously founded the 2005 startup Mobo (later renamed Olo) that enabled coffee‑shop orders via text, says the company now processes more than 3.5 million orders daily across desktop, mobile and kiosk channels.
While the new app faces the challenge of persuading users to switch from entrenched services, Glass’s two‑decade industry experience and deep restaurant connections position Olo as a potential alternative for cost‑conscious diners.
Key facts
- Olo's consumer app launched on October 20, 2026, on Android and iOS. (wired.com)
- The app charges a flat 5% service fee and does not apply restaurant markups. (wired.com)
- At launch, Olo features 250 restaurant brands and plans to add more. (wired.com)
- Founder Noah Glass says Olo processes over 3.5 million orders daily across various channels. (wired.com)
Sources
- [1] wired.com — originally reported as “This New Food Delivery App Could Be the Antidote to Menu Markups”
