Brief
LaundryHeap CEO Deyan Dimitrov explains when an acquisition makes sense
The CEO outlines risk appetite, customer loyalty, and staff retention as key considerations.
By Felo News Desk · Published
LaundryHeap’s founder and CEO Deyan Dimitrov said acquisitions have driven the company’s growth to a £27 million turnover and a presence in 60 cities across 17 countries. He explained that a deal fits when the target has already done the hard work, such as established market knowledge and customer relationships. Dimitrov cited the 2024 purchase of GetLavado, Peru’s biggest on‑demand laundry service, as an example of cutting risk and accelerating market entry. He advised reviewing customer loyalty data, repeat‑purchase rates and overlap with the acquirer’s own base. Retaining the target’s staff and ensuring cultural alignment were also highlighted as essential; otherwise the buyer is merely acquiring assets, not a viable business.
Key facts
- LaundryHeap has grown to a £27 million turnover and operates in 60 cities across 17 countries. (standard.co.uk)
- The company acquired seven competitors in four years, including GetLavado in 2024. (standard.co.uk)
- Dimitrov says a good acquisition requires risk appetite, strong customer loyalty, and the ability to keep key staff. (standard.co.uk)
Sources
- [1] standard.co.uk — originally reported as “How to know when an acquisition fits - by LaundryHeap's CEO”
