Brief
Joe Marler named new face of Old Spice in the UK
Marler, 36, stars in Old Spice’s latest UK advertising campaign, debuting on Friday.
By Felo News Desk · Published
Former England rugby international Joe Marler, 36, has been unveiled as the new UK face of Old Spice, replacing the US‑based “Old Spice Man” Isaiah Mustafa. The launch, announced on Friday, features Marler in a bright red captain’s jacket, hat, tie and short shorts, filming a series of commercials for the men’s grooming brand. Marler told the press he had “a lot of fun” filming the ads and said, “Clearly I do not fit the old model and I am having a lot of fun shaping who and what it means to be a man, man today.” The campaign follows Marler’s move from rugby to television, including appearances on Michael McIntyre’s The Wheel, Blankety Blank and Soccer Aid 2026, and his popularity on Celebrity Traitors.
Key facts
- Joe Marler is the new UK ambassador for Old Spice. (standard.co.uk)
- The campaign debuted on Friday with Marler wearing a red captain’s uniform. (standard.co.uk)
- Marler said he had "a lot of fun" filming the commercials. (standard.co.uk)
- Marler retired from rugby in 2024 and has appeared on several TV shows. (standard.co.uk)
Sources
- [1] standard.co.uk — originally reported as “Celebrity Traitors’ star Joe Marler becomes UK’s Old Spice Captain”
