Brief
Hello82 Announces Inaugural 82World K‑Pop Festival in Los Angeles
The two‑day event aims to blend polished production with a community‑focused vibe.
By Felo News Desk · Published
Hello82, a Los Angeles‑based K‑pop entertainment company, said its inaugural 82World festival will be held on Oct. 17 and Oct. 18 at L. A. State Historic Park.
What happened
The festival, described as a two‑day outdoor event, was announced by co‑founder and COO Sang H. Cho, who previously helped launch KCON while at CJ ENM. Cho said the company put tickets on sale during Black Friday last year, selling out the first batch in two hours before pausing sales. The rapid response convinced Hello82 to move forward with the full event.
What the reports add
According to the Hollywood Reporter, Hello82 recruited several former KCON staff to assist with production, emphasizing a “grassroots and community‑focused” approach compared with larger festivals. The outlet also notes that Hello82 has shifted from U.S. album distribution to live‑event promotion, citing its role as promoter for boy‑group P1Harmony’s recent tour. P1Harmony is slated to perform on Saturday of the festival.
What was said
Cho told the outlet, “The event has become its own thing. It’s so big and it’s very polished, very well produced and managed.” He added, “We thought an outdoor festival would be the better format for us… We just wanted to put a stake in the ground.”
How it came about
Hello82 evolved from a distribution platform that helped K‑pop albums reach U.S. retailers such as Target and Walmart to a fan‑forward company that organizes live experiences. After promoting P1Harmony’s tour, the firm leveraged its industry contacts and early artist commitments to launch 82World, aiming to create a festival that feels both large‑scale and intimate.
Key facts
- 82World will take place on Oct. 17‑18 at L. A. State Historic Park. (hollywoodreporter.com)
- Hello82 co‑founder Sang H. Cho previously worked on KCON at CJ ENM. (hollywoodreporter.com)
- P1Harmony is scheduled to perform on Saturday of the festival. (hollywoodreporter.com)
- Tickets were first sold on Black Friday, selling out the initial batch in two hours. (hollywoodreporter.com)
Sources
- [1] hollywoodreporter.com — originally reported as “K-pop Entertainment Company Hello82 Aims to Plant a Flag in Festival Market with Inaugural 82World”
