Brief
East Vancouver Brewing launches community ownership tiers with free‑beer perks
The brewery on Venables Street introduced four investment levels, each promising free drinks and other perks.
By Felo News Desk · Published
East Vancouver Brewing, located at the end of The Drive on Venables Street, announced a tiered ownership program that gives investors free beer and other benefits, Daily Hive reported.
What happened
The brewery unveiled four tiers: a $250 "local supporter" level that provides one free beer per month, a $500 "community insider" level offering one free beer per week and early access to new drinks, a $2,500 tier granting a free beer every day, and a $50,000 top tier that includes a $3,000 annual app credit and a 30% investor tax credit. The program also adds a $25 app credit for the lowest tier.
What the reports add
Daily Hive noted that the initiative is part of a broader strategy to expand the brewery’s offerings, including a recently launched non‑alcoholic Slow Lane Lager, and to diversify revenue beyond brewing alone. The article also mentioned a partnership with a third‑party kitchen and a collaboration with Glitch, a local venture previously covered by Felo News.
What was said
Owner Steve Jennings told Daily Hive, "We’ve now got a third‑party kitchen company that’s come in and providing amazing food to our customers. So there’s another generation of a revenue stream there." He added that the ownership program aims to fund expansion and new product development.
How it came about
Jennings, a Vancouver native with over thirty years in hospitality, said the push for Canadian‑made alcohol and a recent FIFA‑related surge in reservations helped the brewery consider new financing options. He reflected that the local hospitality sector feels pressure from the economy, prompting innovative approaches like community ownership.
Key facts
- East Vancouver Brewing introduced four ownership tiers ranging from $250 to $50,000. (dailyhive.com)
- The $250 tier includes one free beer per month and a $25 app credit. (dailyhive.com)
- The $2,500 tier provides a free beer every day. (dailyhive.com)
- The $50,000 tier offers a $3,000 annual app credit and a 30% investor tax credit. (dailyhive.com)
- Owner Steve Jennings said the program will help fund expansion and new non‑alcoholic products. (dailyhive.com)
Sources
- [1] dailyhive.com — originally reported as “East Van brewery offers free beer with a piece of the ownership pie | Daily Hive | Dished”
