Brief
Discord rolls out Ads Manager and new video ad format
The platform adds a campaign manager and a reservation‑based video ad product, with broader self‑service access slated for early 2027.
By Felo News Desk · Published
Discord announced on September 30 that it is expanding its advertising suite with two new offerings. The Discord Ads Manager lets advertisers plan, forecast and monitor campaigns in one place, while the upgraded Video Quests Reserve provides a premium, reservation‑based video ad format.
According to the company, the Ads Manager currently serves select advertisers, and a self‑service version will become available in early 2027, opening the platform to smaller studios and marketers without a direct sales relationship. The tool supports objective‑based bidding and will soon include additional tracking objectives.
Discord also said the Video Quests Reserve will allow advertisers to deliver high‑impact brand moments, offering a scalable, always‑on way to drive impressions and clicks. The format, previously tested in browsers, is now being extended to mobile apps.
Key facts
- Discord launched Ads Manager, a campaign management platform for advertisers. (arstechnica.com)
- Self‑service access to Ads Manager is planned for early 2027. (arstechnica.com)
- Discord introduced Video Quests Reserve, a premium reservation‑based video ad format. (arstechnica.com)
Sources
- [1] arstechnica.com — originally reported as “Discord gives more advertisers more tools to target its users”
