Brief
Business Insider offers guide to cozy fall fashion, food and décor
The guide suggests what to wear, smell, decorate with, sip and eat as temperatures drop.
By Felo News Desk · Published
Business Insider published a "official guide to cozying up for fall" on Oct. 10, 2026, offering readers ideas for fashion, fragrance, home décor, drinks and food as the season arrives.
What happened
The article, written by Joi-Marie McKenzie, lists recommendations across five categories. It advises ditching ankle boots, highlights woodsy vanilla and sandalwood scents, warns against tacky seasonal décor, notes a shift toward darker spirits in bars, and presents tested fall food items.
What the reports add
Insider cites a marketing professor, Ronald Hill, who said the seasonal shift gives companies "another twist around the calendar and a different season to be able to get people engaged." The piece also includes input from stylists, an interior designer, three bartenders and food reporters, each providing specific suggestions such as avoiding certain décor items and favoring darker cocktails.
What was said
Ronald Hill told Business Insider, "It gives you another twist around the calendar and a different season to be able to get people engaged." The article attributes the fashion advice to unnamed stylists, the décor warnings to an interior designer, and the drink trends to three bartenders, though their names are not given.
How it came about
Business Insider’s Life team, led by editor-in-chief Joi-Marie McKenzie, compiled the guide to help readers navigate the traditional lull before the holiday shopping rush, noting that many retailers such as Starbucks, Amazon, Trader Joe’s and Target are using fall promotions to boost sales.
Key facts
- Business Insider released a guide to fall fashion, scents, décor, drinks and food on Oct. 10, 2026. (insider.com)
- Ronald Hill, a marketing professor, said the seasonal shift helps companies engage customers. (insider.com)
- The guide advises ditching ankle boots and avoiding tacky seasonal décor. (insider.com)
- Three bartenders reported a trend toward darker spirits for fall drinks. (insider.com)
- Food reporters tested and recommended specific fall bites. (insider.com)
Sources
- [1] insider.com — originally reported as “Your official guide to cozying up for fall”
