Brief

Makeup artist Ash K. Holm recommends five SHEGLAM products for fall looks

Holm highlights a blurring primer, cushion foundation and eye products that add colour and dimension for the season.

By Felo News Desk · Published

Celebrity makeup artist Ash K. Holm, a global beauty partner for SHEGLAM, outlined five SHEGLAM products she says are essential for fall makeup, according to Bustle.

What happened

Holm explained that the shift from the “clean‑girl” aesthetic to richer, more colourful looks this season is prompting a return to eye makeup and deeper hues. She described the products she uses to achieve a fresh yet dimensional look.

What the reports add

Bustle reported that Holm recommends the SHEGLAM Good Grip Ultra‑Blur Primer for a smooth base, noting its niacinamide content helps minimise pores and control shine. She also highlighted the SHEGLAM Lumi Lock & Go Cushion Foundation, praising its weightless, satin‑like finish and the hydration from sodium hyaluronate and vitamin E. Holm said the primer and foundation together create a dewy, soft‑focus complexion without heavy coverage.

What was said

"We’ve had so many seasons of the clean‑girl aesthetic, and I think people are ready to have a little more fun with their makeup while still keeping the skin looking fresh and modern," Holm told Bustle.
"As a makeup artist, I’m always thinking about skin texture before I even apply foundation," she added.

How it came about

Holm’s comments follow a series of Felo News pieces on seasonal makeup trends, including a recent feature on soft‑sculpting lip liners (September 15) and a guide to travel‑friendly makeup bags (September 22). Those articles highlighted the industry’s move toward versatile, wearable products, a trend reflected in Holm’s SHEGLAM recommendations.

Key facts

  • Ash K. Holm is a celebrity makeup artist and SHEGLAM global beauty partner. (bustle.com)
  • She recommends SHEGLAM Good Grip Ultra‑Blur Primer for a smooth, pore‑minimising base. (bustle.com)
  • She recommends SHEGLAM Lumi Lock & Go Cushion Foundation for a weightless, satin finish with hydration. (bustle.com)
  • Holm says the season is shifting from minimal clean‑girl looks to richer colours and eye makeup. (bustle.com)

Sources

  • [1] bustle.com — originally reported as “5 SHEGLAM Products To Keep On Your Fall Radar, According To A Celebrity Makeup Artist”

Earlier coverage

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