Brief

Apple highlights iPad Pro and iPhone 18 Pro Max in Turkish fashion show

German‑born designer Bünyamin Aydın used iPad Pro and iPhone 18 Pro Max to create and film the ‘From Earth to Sky’ runway event in Turkey.

By Felo News Desk · Published

Apple’s newsroom posted a behind‑the‑scenes look at “From Earth to Sky,” a fashion show staged in Turkey to mark the 15th anniversary of the Les Benjamins brand.

What happened

German‑born designer Bünyamin Aydın employed an iPad Pro with Apple Pencil Pro, using Freeform for mood boards and Procreate to design three custom hot‑air balloons. French filmmaker Neels Castillon filmed the runway with an iPhone 18 Pro Max mounted on custom‑built drones, then reviewed footage on a MacBook Pro M4 Max.

What the reports add

The article notes that the iPad Pro’s thin, light form factor and two‑day battery life allowed Aydın to work off‑site, while the iPhone 18 Pro Max’s camera and drone integration captured aerial views. Apple will share additional behind‑the‑scenes content on its @apple Instagram account.

What was said

“It’s the ultimate workstation on the go,” Aydın told 9to5Mac.

How it came about

Apple’s Newsroom regularly showcases creative uses of its hardware; this feature follows recent coverage of the iPhone 18 Pro Max’s market impact and technical issues in other stories.

Key facts

  • Designer Bünyamin Aydın used iPad Pro and Apple Pencil Pro for the fashion show (9to5mac.com)
  • iPhone 18 Pro Max was filmed on custom drones by filmmaker Neels Castillon (9to5mac.com)
  • Apple will post more behind‑the‑scenes material on its Instagram account (9to5mac.com)

Sources

  • [1] 9to5mac.com — originally reported as “Apple showcases iPad Pro and iPhone 18 Pro Max’s role in ‘landmark fashion show’”

Earlier coverage

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