Brief
Makeup artists outline how to adopt the anti‑blush trend
Jeanine Lobell and Rose Siard share techniques for the emerging anti‑blush style, emphasizing skin glow and alternative focal points.
By Felo News Desk · Published
Beauty outlet ELLE reports that the anti‑blush trend, which follows the recent "blush blindness" phase, is gaining traction as makeup artists encourage muted cheek tones and alternative emphasis on the face.
What happened
The trend shifts away from vivid pink, coral and purple blushes toward softer, natural‑looking shades such as rosy pinks and mauves applied lightly in the centre of the cheeks. The focus moves to clear, glowing skin, with highlighter and subtle contour replacing traditional blush.
What the reports add
Jeanine Lobell, founder of Stila Cosmetics and Neen, recommends using a shiny highlighter like Neen Pretty Shiny on the cheekbones, followed by a light contour such as Hung Vanngo Tan Sculpt applied with a medium fan‑style brush. She says this combination creates definition without blush. Rose Siard, a makeup educator and founder of Rose and Ben Beauty, adds that leaving more bare skin visible on the cheeks can naturally add dimension, and that complexion coverage tools can achieve a complete look without colour.
What was said
"Something shiny like Neen Pretty Shiny on top of the cheekbone will catch the light and really help create shape," Lobell told ELLE.
"I like using a medium fan‑style brush and just sweeping a small amount to sculpt the cheek. Paired with the highlighter, it gives you that definition without needing blush," she added.
"There are so many ways to make a complexion feel complete without it. I love playing with complexion coverage here. Leaving a little more skin visible through the cheek area can sometimes give you that dimension naturally instead of adding another layer of makeup," Siard said.
How it came about
The anti‑blush movement follows the earlier "blush blindness" period, which favoured bold, bright cheek colours. ELLE notes that the current shift aligns with broader minimal‑beauty trends seen in recent runway shows and seasonal makeup guides, such as the fall SHEGLAM recommendations from makeup artist Ash K. Holm, which highlighted a move from clean‑girl looks to richer eye colour and texture.
Key facts
- The anti‑blush trend replaces vivid blushes with muted, natural shades. (elle.com)
- Jeanine Lobell suggests highlighter and subtle contour to define cheeks. (elle.com)
- Rose Siard advises using more visible skin and complexion coverage instead of cheek colour. (elle.com)
- The trend follows the earlier "blush blindness" phase that favoured bright pinks, corals and purples. (elle.com)
Sources
- [1] elle.com — originally reported as “What Is the Anti-Blush Trend? Makeup Artists Explain”
