Brief
Fashion month swaps polished looks for bold, messy beauty trends
Designers favor merlot lips, smudged eyes and textured hair, making the 2027 looks simple to copy at home.
By Felo News Desk · Published
Runway shows during Fashion Month’s September presentations of spring/summer 2027 collections moved away from the previously dominant "clean girl" aesthetic, according to Independent reporting. Designers such as Prada, Burberry, Gucci, Annie’s and Harris Reed presented models with windswept hair, smudge‑stained lips and glitter‑laden eye makeup, creating a deliberately messy, bold look.
What happened
Across Milan and London, the shows highlighted two main visual directions. First, deep‑red shades – described as merlot, burgundy or oxblood – appeared on both lips and nails. Simone Rocha’s Milan show featured red‑wine tones, while Prada front‑row guests Naomi Watts and Uma Thurman coordinated glossy red‑wine manicures. Similar wine‑stained nails were spotted on attendees at Alberta Ferretti, and Dolce & Gabbana’s makeup artist Pat McGrath created a rich Shiraz‑coloured lip. In London, Dreaming Eli, Annie’s and Simone Rocha also showcased deep reds on the runway.
The second trend focused on "morning‑after" eyes. Models wore glitter, crystals and smudged pigments that looked intentionally imperfect. The Attico in Milan added eye‑surrounding crystals, Gucci experimented with smoky black, cobalt and pink lids, while Dolce & Gabbana offered lilac and mint washes. Harris Reed’s London show featured Sofia Tilbury applying pink blush and iridescent shimmer, and Dreaming Eli opted for dark, messy black eyes.
What the reports add
The Independent notes that the season’s colour palette shifts from pastels to deeper tones, advising consumers to choose lipsticks and nail varnishes with cooler undertones on browns, berries and purples. It also highlights that the blurred lip lines are intentional, enhancing the trend’s relaxed vibe. Product suggestions include REFY Lip Blush (£16) from Space NK and Nailberry Grateful Nail Polish (£17).
What was said
The article does not contain direct quotations but attributes observations to runway photographers and press releases, such as "the season’s red looks all the better slightly blurred" and the description of Sofia Tilbury’s work for Charlotte Tilbury at the Harris Reed show.
How it came about
Earlier coverage by Felo News on 28 September highlighted a similar move toward expressive, textured beauty at Milan Fashion Week, noting the decline of polished looks. The current trends continue that shift, extending the aesthetic to London shows and reinforcing the season’s emphasis on easy‑to‑recreate, bold makeup.
Key facts
- Spring/summer 2027 runway shows featured deep‑red lips and nails as a key trend. (independent.co.uk)
- Designers used glitter, smudged pigments and disheveled hair to create a "morning‑after" eye look. (independent.co.uk)
- Naomi Watts and Uma Thurman coordinated glossy red‑wine manicures at a Prada front‑row in Milan. (independent.co.uk)
Sources
- [1] independent.co.uk — originally reported as “5 easy-to-wear beauty trends from Fashion Month”
