Xpressions Wins IMAGES RetailME Responsible Retailer Award 2026
Dubai-based Xpressions received the IMAGES RetailME Most Admired Responsible Retailer of the Year 2026 award, marking a milestone as the company prepares to celebrate its 28th anniversary. The accolade, presented by Chairperson Rashmi Kalwani Pandya and senior executives, underscores Xpressions’ co…
By Felo News Desk · Published
Dubai, September 16, 2026 – Xpressions, a leading retailer of perfumes, cosmetics, skincare, watches and fashion accessories, was honored with the IMAGES RetailME Most Admired Responsible Retailer of the Year 2026 award at the prestigious ceremony held at the JW Marriott Hotel Marina. The award, presented by Chairperson Rashmi Kalwani Pandya, Chief Sales Officer Rahim Meethale and Head of Marketing Rakesh Ramakrishan, highlighted the company’s dedication to ethical sourcing, customer value and community engagement.
Celebrating a Legacy of Authenticity and Affordability
Founded in 1998, Xpressions has grown in tandem with the UAE’s vibrant retail landscape. The brand’s promise – “Where Authenticity Meets Affordability” – has guided its operations for nearly three decades. By sourcing products directly from brands and authorized distributors, Xpressions guarantees genuine merchandise while keeping prices competitive for the everyday shopper.
With a network of physical stores across major shopping destinations and a robust online platform, Xpressions has become a go-to destination for consumers seeking quality beauty and fashion items without compromising on value. The company’s growth story mirrors the broader evolution of retail in the Gulf, where consumers increasingly demand transparency, sustainability and an exceptional shopping experience.
The Award and Its Significance
The IMAGES RetailME Awards, organized by the International Media and Advertising Group for the Middle East and South Asia (IMAGES), recognize excellence in retail across the region. The Most Admired Responsible Retailer of the Year category celebrates businesses that combine commercial success with responsible practices, including ethical sourcing, community outreach and environmental stewardship.
Xpressions’ receipt of this honor reflects its consistent efforts to embed responsibility into every facet of its operations. From partnering with local artisans to implementing waste‑reduction initiatives in stores, the company has demonstrated that profitability and purpose can coexist.
Looking Ahead: 28th Anniversary and Future Plans
Just a month after the award ceremony, Xpressions will celebrate its 28th anniversary on October 30, 2026. The company plans a series of events to thank customers, employees and partners who have contributed to its journey. In the coming months, Xpressions will expand its digital footprint, launching an AI‑powered recommendation engine to enhance online shopping and introducing a loyalty program that rewards sustainable purchasing choices.
Under the strategic leadership of Chairperson Rashmi Kalwani Pandya and Chief Operating Officer Prakash Bambani, Xpressions is poised to strengthen its retail offering across both physical and digital channels. The company’s focus remains on sourcing authentic products through trusted channels, maintaining affordability, and delivering attentive service that fosters lasting relationships with the communities it serves.
Team and Community Appreciation
During the award acceptance, Xpressions’ leadership expressed heartfelt gratitude to its employees, past and present, whose dedication has shaped the brand’s success. The company also thanked its loyal customers and business partners for their continued trust, emphasizing that the award is a collective achievement.
“This recognition is a testament to the hard work and commitment of our entire team,” said Rashmi Kalwani Pandya. “We are proud to serve our customers with authentic products and to give back to the communities that support us.”
As Xpressions moves forward, the company remains committed to responsible retailing, ensuring that every product sold meets strict authenticity standards and that every customer experience reflects the brand’s core values.
What This Means for Consumers and the Retail Landscape
For consumers, the award signals that Xpressions continues to prioritize ethical sourcing and value. For the wider retail sector, it sets a benchmark for responsible practices, encouraging other retailers to adopt similar standards.
With the award’s prestige and the upcoming anniversary celebrations, Xpressions is positioned to reinforce its market leadership while staying true to its founding principles of authenticity, affordability and community stewardship.
Key facts
- Xpressions honored as IMAGES RetailME Most Admired Responsible Retailer of the Year 2026
- Award presented by Chairperson Rashmi Kalwani Pandya, CSO Rahim Meethale and Head of Marketing Rakesh Ramakrishan
- Founded in 1998, the brand focuses on authenticity and affordability
- Upcoming 28th anniversary celebrations and digital expansion plans
- Recognition highlights Xpressions’ commitment to ethical sourcing and community engagement
Why it matters
The award underscores Xpressions’ role as a model of responsible retailing in the UAE, demonstrating that ethical practices can coexist with commercial success and inspiring confidence among consumers and industry peers.
Frequently asked questions
What products does Xpressions offer?
Xpressions sells perfumes, cosmetics, skincare, watches and fashion accessories through its physical stores and online platform.
Where is the award ceremony held?
The IMAGES RetailME Awards ceremony took place at the JW Marriott Hotel Marina in Dubai.
When will Xpressions celebrate its anniversary?
The company will mark its 28th anniversary on October 30, 2026.
Sources
- [1] gulfnews.com — originally reported as “Xpressions wins IMAGES RetailME Most Admired Responsible Retailer of the Year 2026”
