Brief
South Africa’s sports nutrition market set to grow at 6.4% CAGR through 2030
The market will grow slower than its 8.1% CAGR from 2020‑2025, while global demand rises to $79.57bn by 2030.
By Felo News Desk · Published
Insight Survey’s 2026 South African Sports Nutrition Market Sizing & Competitor Analysis report finds the sector will expand at a compound annual growth rate (CAGR) of about 6.4% between 2025 and 2030, after posting an 8.1% CAGR from 2020 to 2025.
What happened
The report, released on 1 October 2026, analyses market size, manufacturers, distributors, retailers and product ranges. It notes that while protein and performance supplements remain core, manufacturers are targeting a broader set of sporting activities, training styles and consumption occasions.
What the reports add
Globally, the sports nutrition market is projected to rise from roughly $52.76 billion in 2026 to $79.57 billion by 2030, a CAGR of about 10.8%, according to the same Insight Survey data. The South African market, however, is expected to grow at a slower pace, reflecting a recent deceleration after the 2020‑2025 period.
What was said
The source does not contain direct quotations, so no quoted material is presented.
How it came about
Insight Survey attributes the shift to three main drivers: rising participation in diverse sports, increasing demand for convenient formats, and a focus on natural, functional ingredients. Brands are strengthening ties with sporting communities to reach niche audiences. For example, 32Gi has partnered with the Merrell Whale of Trail endurance event and launched initiatives aimed at South African women in sport. NPL became the official supplement partner of the Virseker Noordvaal Cup and created “Rugby Stacks” to meet rugby players’ needs. Convenience‑focused products such as Biogen’s Game Day Boost Energy Shot, Protein Crunch Bars and USN’s ready‑to‑drink Super M Protein Shakes (developed with Clover) illustrate how manufacturers are extending nutrition into everyday routines.
Key facts
- South Africa's sports nutrition market is forecast to grow at a 6.4% CAGR from 2025 to 2030. (bizcommunity.com)
- The global sports nutrition market is projected to increase from $52.76bn in 2026 to $79.57bn by 2030, a 10.8% CAGR. (bizcommunity.com)
- Between 2020 and 2025 the South African market grew at an 8.1% CAGR. (bizcommunity.com)
- Brands such as 32Gi and NPL are forming sport‑specific partnerships to connect products with athletes. (bizcommunity.com)
- New convenient formats like Biogen’s Game Day Boost Energy Shot and USN’s ready‑to‑drink shakes are expanding usage occasions. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “From gym to game day: How sports nutrition is expanding beyond traditional fitness - Insight Survey”
