Brief
ShopMy valued at $1.5 billion as creator‑driven shopping platform expands
Founded by Tiffany Lopinsky, Harry Rein and Chris Tinsley, ShopMy links creators to product commissions and offers luxury concierge services.
By Felo News Desk · Published
ShopMy, the partnership platform that lets creators embed product links and earn commissions, was most recently valued at $1.5 billion, according to Elle.
What happened
Founded in 2020 by Tiffany Lopinsky, Harry Rein and Chris Tinsley, the platform now supports a "Circles" shopping feed and a text‑based concierge service called Noir that offers luxury items from brands such as Gucci and Yves Saint Laurent. Last year more than ten creators each earned over $1 million in commissions through the service.
What the report adds
Elle notes that creator Jess Graves of The Love List earned hundreds of thousands of dollars a month from commission‑based links, citing a promotional matchbox that referenced a 13% commission on $900 pants. The article also highlights Lopinsky’s background: she grew her Boston‑based food Instagram account to 100,000 followers while still a Harvard student and now runs ShopMy from a Gramercy Park office.
What was said
"It’s giving a system to word of mouth," Lopinsky, 32, told Elle about the platform’s impact on influencer marketing.
How it came about
ShopMy emerged as creators sought more reliable infrastructure for affiliate sales. The company’s growth coincides with broader creator‑economy trends, such as YouTube’s recent AI‑shopping companion rollout, which also aims to monetize creator recommendations.
Key facts
- ShopMy is valued at $1.5 billion. (elle.com)
- The platform was founded in 2020 by Tiffany Lopinsky, Harry Rein and Chris Tinsley. (elle.com)
- More than ten creators earned over $1 million each in commissions last year. (elle.com)
- ShopMy offers a luxury concierge service called Noir featuring brands like Gucci and Yves Saint Laurent. (elle.com)
- Founder Tiffany Lopinsky grew an Instagram food account to 100,000 followers while at Harvard. (elle.com)
Sources
- [1] elle.com — originally reported as “Inside ShopMy, the $1. 5 Billion Platform Powering Your Favorite Creators' Shopping Links”
