Brief
Pet talent agency owner says most business now comes from web and social media
Owner Cat Long says the agency, founded in the 1950s, now handles music‑video, corporate and advertising gigs for hundreds of animals.
By Felo News Desk · Published
New York‑based pet talent agency All Creatures Great & Small, founded in the 1950s by Ruth Long, says about three major agencies dominate the market, and that roughly three‑quarters of its business now comes from web and social‑media work, according to owner Cat Long.
What happened
Long explained that the agency, which began as a family‑run operation, now represents hundreds of animals – dogs, cats, reptiles, birds, insects and even horses – for a range of media projects. The roster includes a full‑time employee and a network of independent contractors who specialize in animal care, handling and training.
What the report adds
The New York Post article notes that the agency’s credits span music videos for artists such as Chappell Roan, Beyoncé, Taylor Swift, Madonna and Lady Gaga, as well as corporate campaigns for Target, Coca‑Cola and Adidas. It also mentions that the agency’s clients have appeared in recent film scenes, citing a 2024 appearance by Bing and Naomi Watts in “The Friend.”
What was said
Long told the outlet, “We’re also the longest running,” referring to the agency’s 1950s origins, and added, “At least 75% of our business is web and social‑media based work now.” She emphasized the agency’s safety standards, saying, “You don’t send an animal that isn’t acclimated to do this type of work. We understand the species and personality of each animal.”
How it came about
Long’s background includes a childhood surrounded by zoo animals, and she highlighted that her personal pets range from dogs and cats to a hog‑nosed snake and a bearded dragon. She said the shift to online work reflects broader changes in advertising, with print and television once dominant 20 years ago.
Key facts
- All Creatures Great & Small was founded in the 1950s by Ruth Long. (nypost.com)
- The agency says about 75% of its business now comes from web and social‑media work. (nypost.com)
- Its client list includes music‑video work for Beyoncé, Taylor Swift and Madonna. (nypost.com)
- The agency employs one full‑time staff member and a network of independent animal specialists. (nypost.com)
- Long claims there are roughly three major pet‑talent agencies in New York City. (nypost.com)
Sources
- [1] nypost.com — originally reported as “America’s next top coddle: Does your pet have what it takes to be a star?”
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