Brief
Outback Steakhouse launches premium steak upgrades under Best Steaks Ever program
The chain adds higher‑quality cuts and a chef‑led initiative to draw repeat diners.
By Felo News Desk · Published
Outback Steakhouse is rolling out premium steakhouse menu upgrades through its "Best Steaks Ever" initiative, according to TrendHunter. The refreshed lineup features a Down Under Delmonico Ribeye, New York Strip, Victoria's Barrel‑Cut Filet Mignon, Center‑Cut Sirloin and Rockhampton Ribeye, each prepared with tighter cutting standards, hand‑trimming, signature seasoning and specialized searing.
The company has named Chef Efrem Cutler as Chief Steak Officer to spotlight the craftsmanship behind the new offerings. An interactive "Spokesbooth" will let diners record first impressions, with selected reactions potentially used in future promotional content. Outback says the initiative aims to strengthen its reputation for steak quality and encourage repeat visits.
Key facts
- Outback introduced five new premium steak cuts under the Best Steaks Ever initiative. (trendhunter.com)
- Chef Efrem Cutler was appointed as the chain's Chief Steak Officer. (trendhunter.com)
- The Spokesbooth experience lets diners record feedback that may appear in future marketing. (trendhunter.com)
Sources
- [1] trendhunter.com — originally reported as “Premium Steakhouse Menu Upgrades”
