Brief

NFL and Hasbro launch official Guess Who? board game featuring Travis Kelce

The new NFL‑edition of Guess Who? includes 48 players from all 32 teams and is priced at $15 on Amazon.

By Felo News Desk · Published Tue, 06 Oct 2026 20:40:30 GMT

The NFL and toy maker Hasbro have released an officially‑licensed version of the classic Guess Who? board game, timed for the start of the 2026‑27 season, Billboard reported on October 3, 2026.

The game features 48 football players – 24 from the AFC and 24 from the NFC – each represented by a photo in their team jersey. High‑profile names include Travis Kelce, Patrick Mahomes, Josh Allen, Lamar Jackson and Jalen Hurts. Players ask yes‑or‑no questions about conference, division, jersey colour or position to identify the opponent’s hidden athlete.

Billboard notes the game folds into a single case for storage and is suitable for ages six and up, though it is marketed as a family‑friendly gift for sports fans. It is currently on sale for $15 on Amazon, down from its original $24.99 price when first released last year.

Hasbro is also rolling out a line of NFL‑themed Bop It! games, featuring stars such as Allen, Mahomes, Justin Jefferson and Saquon Barkley, with voice prompts that mimic a sports announcer.

Key facts

The NFL Guess Who? board game includes 48 players from all 32 teams, featuring Travis Kelce and other stars. (billboard.com)
The game is priced at $15 on Amazon, reduced from $24.99. (billboard.com)
Hasbro also released NFL‑themed Bop It! games with player‑specific actions. (billboard.com)