Brief
Netflix finds 67% of members want to visit South Korea after Busan festival masterclass
Netflix’s senior APAC director said the appeal lies in story‑driven locations, not scenery alone.
By Felo News Desk · Published
Variety reported that 67% of Netflix members worldwide expressed interest in traveling to South Korea, a finding presented by Sung Q Lee, Netflix’s senior director of APAC production, at the opening masterclass of Creative Asia on Oct. 10.
The masterclass, co‑hosted by Netflix and the 31st Busan International Film Festival, took place at Dongseo University’s Centum Campus and was developed with the Asian Film Commissions Network and the Motion Picture Association.
Location manager Lauren Cooper explained she first reads scripts as an audience member before assessing location needs, emphasizing flexibility in filmmaking. Co‑producer Kunieda Reiko, quoting Wim Wenders, warned that artificial storytelling can ruin a film, and stressed that location and narrative are inseparable.
Key facts
- 67% of surveyed Netflix members want to visit South Korea (variety.com)
- The survey result was presented at the Creative Asia masterclass on Oct. 10 (variety.com)
- The masterclass was held at Dongseo University’s Centum Campus and organized with the Asian Film Commissions Network and the Motion Picture Association (variety.com)
- Location manager Lauren Cooper said flexibility is key in filmmaking (variety.com)
- Co‑producer Kunieda Reiko quoted Wim Wenders on the risk of artificial storytelling (variety.com)
Sources
- [1] variety.com — originally reported as “Netflix Says 67% of Surveyed Members Want to Visit Korea as Busan’s Creative Asia Puts Locations in Focus”
