Brief
Neha Sharma warns against AI‑generated deepfakes of her likeness
The Bollywood actress posted a formal notice on X, saying she will pursue legal action against anyone creating or circulating AI‑generated content using her face.
By Felo News Desk · Published
Actor Neha Sharma posted a warning on her X account on Saturday, stating she will take legal action against anyone who creates, posts or circulates AI‑generated photos or videos that use her likeness without consent.
What happened
Sharma’s note, published on October 17, 2026, described the unauthorised deepfake material as “unacceptable” and demanded that all such content be removed immediately. She emphasized that using her face to misrepresent or malign her reputation would not be tolerated.
What the reports add
The News18 feed, citing a PTI statement, noted that Sharma’s warning follows a broader trend of Indian celebrities—such as Rashmika Mandanna, Katrina Kaif, Ranveer Singh and Alia Bhatt—being targeted by AI‑generated deepfakes. It referenced Mandanna’s 2023 post about a similar deepfake video and the support voiced by Amitabh Bachchan and Naga Chaitanya.
What was said
Sharma wrote, “Anyone using my face or likeness to create AI‑generated videos or images without my consent is hereby warned to STOP IMMEDIATELY… I WILL TAKE LEGAL ACTION AGAINST EVERY INDIVIDUAL RESPONSIBLE.” The statement was attributed to News18’s PTI feed.
How it came about
Deepfake technology has increasingly been used to fabricate celebrity images and videos, prompting several Indian actors to publicly condemn the practice. Sharma’s warning adds to the growing calls for stricter enforcement against unauthorised AI‑generated content.
Key facts
- Neha Sharma posted a warning on X about unauthorised AI‑generated content (news18.com)
- She said she will take legal action against creators and distributors of such deepfakes (news18.com)
- Other Indian celebrities, including Rashmika Mandanna and Alia Bhatt, have previously been targeted by deepfakes (news18.com)
Sources
- [1] news18.com — originally reported as “Actor Neha Sharma warns against her AI-generated pictures and videos”
