Brief
M&S launches £8 perfume dupes that echo Chanel, Jo Malone and more
The high‑street retailer’s new fragrances mimic luxury brands while costing a fraction of the price.
By Felo News Desk · Published
M&S has expanded its Apothecary fragrance line with several low‑cost scents that independent.co.uk says resemble high‑end perfumes such as Chanel, Jo Malone and Le Labo.
What happened
The retailer now offers a range of Eau de Parfum and Eau de Toilette bottles priced from £8. Notable releases include Warmth (a 50 ml perfume compared to Le Labo’s Santal 33), Sea Salt and Neroli (30 ml, likened to Jo Malone’s Wood Sage & Sea Salt), Black Pepper (100 ml, said to echo Davidoff Adventure), Sweet Pistachio (30 ml, compared with Sol de Janeiro’s Cheirosa 62), Midnight Blossom (an alternative to YSL Black Opium) and Velvet Amber.
What the reports add
Independent.co.uk notes that Warmth’s blend of cardamom, cinnamon, cedarwood and sandalwood costs £160 less than the comparable Le Labo bottle. Sea Salt and Neroli combines neroli, mandarin and musky sea salt, matching Jo Malone’s fresh, salty profile at a fraction of the price. Black Pepper’s vanilla‑amber base is positioned as a budget version of Davidoff Adventure, while Sweet Pistachio’s pistachio, tuberose and tonka bean notes aim to mimic the gourmand feel of Sol de Janeiro’s fragrance. Midnight Blossom’s jasmine, tuberose and amber composition is presented as a cheaper take on YSL’s Black Opium.
What was said
The article quotes M&S describing the Midnight Blossom scent as having “soft florals and warm, musky undertones”. No external spokesperson is quoted.
How it came about
M&S’s Apothecary line has built a reputation for affordable, long‑lasting scents, a trend highlighted when its Warmth perfume went viral on TikTok in 2022 after users compared it to Le Labo’s Santal 33. The retailer continues to broaden its catalogue, targeting shoppers who want designer‑style fragrances without the premium price tag.
Key facts
- M&S Apothecary perfumes start from £8. (independent.co.uk)
- Warmth eau de parfum is compared to Le Labo's Santal 33. (independent.co.uk)
- Sea Salt and Neroli is likened to Jo Malone's Wood Sage & Sea Salt. (independent.co.uk)
- Black Pepper eau de toilette is said to resemble Davidoff Adventure. (independent.co.uk)
- Midnight Blossom is positioned as an alternative to YSL Black Opium. (independent.co.uk)
Sources
- [1] independent.co.uk — originally reported as “These £8 M&S perfumes rival Chanel, Jo Malone and more”
