Brief
Loeries Chair Carl Willoughby warns of cutbacks but sees hope in South African creative sector
Willoughby, chief creative officer at TBWA, highlighted obstacles and optimism during Loeries Creative Week.
By Felo News Desk · Published
Carl Willoughby, chief creative officer at TBWA and newly appointed Loeries Chairman, spoke at Loeries Creative Week on 12 Oct 2026 about the state of South Africa’s creative industry.
Willoughby noted that the sector has endured a "tough year" with "cutbacks are real," yet he believes the obstacles are driving higher‑quality output. He added, "I think there is hope," and praised the inaugural Young Directors Award, which he judged, as evidence that emerging talent is in good hands.
Willoughby also commented on the industry’s broader reach, mentioning work across Africa and the Middle East and a shift in narrative focus.
Key facts
- Carl Willoughby was named Loeries Chairman at Loeries Creative Week on 12 Oct 2026. (bizcommunity.com)
- Willoughby described the South African creative industry as having faced a tough year with real cutbacks. (bizcommunity.com)
- He expressed optimism, saying "I think there is hope" and highlighted the Young Directors Award. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry”
