Brief
SAB’s Vaughan Croeser named Loeries Marketer of the Year
The award recognises Croeser’s leadership in strategy, creativity and commercial execution.
By Felo News Desk · Published
Vaughan Croeser, Vice‑President of Marketing at South African Breweries (SAB), was named Loeries Marketer of the Year on 9 October 2026, according to Bizcommunity.
The Loeries award honours marketing leaders who have demonstrated exceptional impact on brands, businesses and the wider industry. Croeser is the second SAB marketer to receive the accolade, highlighting the company’s reputation for marketing excellence.
Bizcommunity notes that under Croeser’s direction SAB has launched award‑winning campaigns such as Castle Milk Stout “African Time”, Castle Lager “Fans that stood the test of time”, Corona “Sun Shadows” and FIFA World Cup activations. His approach blends consumer insight, creativity and commercial discipline to drive brand growth.
Key facts
- Vaughan Croeser was named Loeries Marketer of the Year on 9 Oct 2026. (bizcommunity.com)
- Croeser is the second South African Breweries marketer to win the award. (bizcommunity.com)
- SAB campaigns cited include Castle Milk Stout African Time and Corona Sun Shadows. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Mareketer of the Year”
