Brief
KATSEYE Reveals Hershey’s Creme Bar Collaboration and Tour Details
The girl group explains how their new Hershey’s partnership ties into their Wildworld Tour and personal memories.
By Felo News Desk · Published
KATSEYE told Billboard on 28 September 2026 that their new partnership with Hershey’s Creme Bars will feature the group’s signature “Pinky Up” gesture and a range of chocolate flavours that match each member’s personality.
The members described their chocolate alter egos: Daniela is dark chocolate with almonds, Lara salted caramel, Sophia strawberry creme, Megan cookies and creme, and Yoonchae matcha white chocolate. They said the collaboration feels “full circle” because many grew up eating Hershey’s during holidays and Halloween.
They added that the “Pinky Up” dance, a move fans associate with the group, was reimagined for the campaign. The partnership also extends into backstage moments, with the group sharing snacks during rehearsals and tours.
Key facts
- KATSEYE partnered with Hershey’s Creme Bars (billboard.com)
- Members’ chocolate alter egos: Daniela dark chocolate with almonds, Lara salted caramel, Sophia strawberry creme, Megan cookies and creme, Yoonchae matcha white chocolate (billboard.com)
- The partnership includes a reimagined “Pinky Up” gesture (billboard.com)
- The collaboration ties into the group’s Wildworld Tour (billboard.com)
Sources
- [1] billboard.com — originally reported as “KATSEYE Get Candidly Sweet About Wildworld Tour, Their Chocolate Alter Egos & Adapting to Change: ‘We’re Still growing as Individuals & As a group’”
