Brief
Kylie Jenner models Victoria’s Secret’s $50 million Fantasy Bra
The reality‑TV star debuted the gemstone‑laden bra at the Los Angeles show, the first Fantasy Bra appearance since 2018.
By Felo News Desk · Published
Kylie Jenner, the 29‑year‑old reality‑TV star and beauty entrepreneur, appeared on the Victoria’s Secret runway on Oct. 18, 2026, wearing the brand’s $50 million Fantasy Bra, the most costly version ever created.
What happened
During the Los Angeles show held at Sony Studios in Culver City, California, Jenner stepped onto the catwalk in a gauzy mini skirt, clear heels and white feathered wings before the bra was revealed. The Fantasy Bra features 4,410 natural diamonds surrounding a 75.54‑carat Fancy Vivid yellow diamond. It required 15 craftspeople more than 1,000 hours to construct and weighs just under four pounds.
What the report adds
Vogue notes that this is the first time the Fantasy Bra has been presented on the runway since 2018, and that its price exceeds the previous record by roughly $35 million. The article also cites Adam Selman, chief creative officer at Victoria’s Secret, who said the piece is “almost museum quality” and was requested most often after last year’s show.
What was said
Selman told Vogue, “A big idea for the show was fandomonium… The Fantasy Bra was one of the things that was requested the most from last year’s show.” He added that Jenner was chosen because she is a “cultural powerhouse” who “extends beyond fashion, beyond culture, beyond TV.” Jacob Arabo of Jacob & Co, who helped source the diamonds, said, “Victoria’s Secret represents confidence, beauty, and the freedom to express yourself,” and praised the collaboration as a blend of fashion and high jewellery.
How it came about
Victoria’s Secret revived the Fantasy Bra after a seven‑year hiatus, seeking a figure with massive social‑media reach. Jenner’s 380 million Instagram followers made her a “great catalyst” for the brand, according to Selman. The partnership with Jacob Arabo, known for designing jewellery for Madonna, Rihanna and Victoria Beckham, ensured the bra met the brand’s “excessive” vision.
Key facts
- Kylie Jenner modeled a $50 million Fantasy Bra at the Victoria’s Secret show. (vogue.com)
- The bra contains 4,410 natural diamonds and a 75.54‑carat Fancy Vivid yellow diamond. (vogue.com)
- It required 15 craftspeople over 1,000 hours to create and weighs just under four pounds. (vogue.com)
- Adam Selman said Jenner was chosen for her cultural impact and massive following. (vogue.com)
- Jacob Arabo collaborated on the bra’s design, describing the piece as a blend of fashion and high jewellery. (vogue.com)
Sources
- [1] vogue.com — originally reported as “Kylie Jenner Debuts on the Victoria’s Secret Runway in its $50 Million Fantasy Bra”
