Brief
Heinz marks Heritage Day with 125 linked braais in Johannesburg
The food brand turned 125 braais into a single Heinz label, with artist Ricollin painting a ketchup tribute.
By Felo News Desk · Published
Heinz celebrated South Africa's Heritage Day on 24 September 2026 in Johannesburg, creating a single visual symbol from 125 braais, according to bizcommunity.com.
The event gathered more than 2,000 participants who cooked, ate and listened to music while the 125 fire pits formed the outline of a Heinz Keystone label when viewed from the sky.
Passant El‑Ghannam, chief marketing officer for Kraft Heinz in the Middle East & Africa, said the brand wanted to earn its place at South African tables rather than dictate how people braai.
As part of the celebration, the company teamed with South African artist Ricollin, who painted a tribute to local heritage on a bottle of Heinz Tomato Ketchup, blending the brand’s 150‑year history with South African symbols.
Key facts
- Heinz held a Heritage Day event in Johannesburg on 24 Sept 2026. (bizcommunity.com)
- The celebration linked 125 braais to form a giant Heinz Keystone label. (bizcommunity.com)
- More than 2,000 people participated in the event. (bizcommunity.com)
- Passant El‑Ghannam is CMO for Kraft Heinz Middle East & Africa. (bizcommunity.com)
- Artist Ricollin painted a tribute on a Heinz Tomato Ketchup bottle during the event. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “Heritage meets heritage: 125 braais become one”
