Apple Corps to launch expanded Beatles Story museum in Liverpool in 2028

The new attraction will move to former St John’s Market and use immersive technology to trace the Fab Four’s rise.

By Felo News Desk · Published Tue, 20 Oct 2026 22:09:36 GMT

Apple Corps Ltd., which manages the Beatles’ commercial interests, announced on Tuesday that an expanded Beatles Story museum will open in central Liverpool in 2028.

What happened

The museum will relocate from its current dock‑lands site to the former St John’s Market, a 100,000‑square‑foot (9,290‑square‑metre) building opposite Liverpool Lime Street station. Apple Corps said the new venue will employ "immersive technology, original artifacts and spectacular reconstructed sets" to guide visitors from the band members’ post‑war Liverpool childhoods through their Hamburg years and the height of Beatlemania. Sets and props from Sam Mendes’ forthcoming biopics will recreate Liverpool’s Cavern Club, Abbey Road Studios and Shea Stadium, while the nearby St John’s Beacon will be turned into a Yellow Submarine‑themed viewing platform offering city‑wide vistas.

What the reports add

Both News18 and The Independent frame the attraction as a tourist draw meant to sit alongside Elvis Presley’s Graceland and Dolly Parton’s Dollywood.
News18 notes the opening is timed to follow the release of Sam Mendes’ quartet of feature films about John, Paul, George and Ringo, which are slated for April 2028.
The Independent specifies the film cast: Harris Dickinson as John Lennon, Paul Mescal as Paul McCartney, Joseph Quinn as George Harrison and Barry Keoghan as Ringo Starr.
Both outlets report that a portion of ticket revenue will support a charity created to nurture new musical talent in Liverpool.

What was said

“Just like Graceland or Dollywood, it’s fitting that The Beatles will have a world‑class destination for fans to visit in the centre of the city where the story started,” Apple Corps chief executive Tom Greene said. (News18; The Independent)

Paul McCartney said the band’s success “couldn’t have happened without Liverpool and I can’t wait for people to be able to step into our story and share the experience.” (News18; The Independent)

Ringo Starr added, “Liverpool was, and still is, music city.” (News18; The Independent)

How it came about

The announcement follows a wave of Beatles‑related initiatives, including the simultaneous release of four biopics in April 2028 – a strategy explained by producer Pippa Harris as a way to let viewers experience each member’s story while building a larger narrative – and a Beatles‑themed cruise announced in September 2026. Apple Corps has also revealed a new fan experience set to open in late 2027 at the band’s former London headquarters at 3 Savile Row, whose rooftop hosted the Beatles’ final public performance in 1969.

Key facts

Apple Corps announced an expanded Beatles Story museum will open in central Liverpool in 2028. (news18.com)
The new museum will occupy the former St John’s Market, covering 100,000 square feet opposite Lime Street station. (independent.co.uk)
The attraction will use immersive technology, original artifacts and reconstructed sets to trace the Beatles’ history. (news18.com)
The opening is planned to follow the release of Sam Mendes’ four Beatles biopics slated for April 2028. (independent.co.uk)