Brief
Myprotein launches Krispy Kreme‑flavoured protein powders
The partnership adds two doughnut‑inspired whey powders to Myprotein’s range, targeting fitness fans who want dessert flavours.
By Felo News Desk · Published
Myprotein announced a collaboration with Krispy Kreme to release doughnut‑flavoured protein powders, according to Trendhunter.
What happened
The new line includes Impact Whey Protein Milkshake and Impact Whey Isolate Milkshake, both modelled on the Original Glazed Doughnut. Each scoop delivers 20 grams of protein, 116 calories and low fat.
What the reports add
Trendhunter notes the partnership lets Myprotein differentiate its supplements by leveraging Krispy Kreme’s iconic brand, while Krispy Kreme extends its signature flavour into functional nutrition.
What was said
The outlet quotes the collaboration as a way for both companies to reach new audiences across fitness and lifestyle markets.
How it came about
Earlier this month Felo News highlighted growing consumer interest in protein supplements among younger adults, noting a trend toward flavour‑driven products.
Key facts
- Myprotein and Krispy Kreme have launched doughnut‑flavoured whey protein powders. (trendhunter.com)
- The range includes Impact Whey Protein Milkshake and Impact Whey Isolate Milkshake. (trendhunter.com)
- Each scoop provides 20 g protein, 116 calories and low fat. (trendhunter.com)
Sources
- [1] trendhunter.com — originally reported as “Doughnut-Flavored Protein Powders”
