Brief

Colts owner Carlie Irsay‑Gordon explains sideline note‑taking after viral criticism

Irsay‑Gordon says her sideline habit is about learning the team's operations, not a publicity stunt.

By Felo News Desk · Published Thu, 08 Oct 2026 00:16:06 GMT

Indianapolis Colts owner and CEO Carlie Irsay‑Gordon addressed criticism over her habit of taking notes on the sideline during a preseason game, telling Front Office Sports Tonight she is trying to educate herself about the team’s football operations.

What happened

During the Colts’ preseason matchup against the Detroit Lions on Aug. 29, 2026, Irsay‑Gordon was seen with a notebook on the field’s edge. The footage went viral, prompting commentary from media personalities.

What the reports add

Bleacher Report notes that Irsay‑Gordon described her understanding of the game as “a fifth‑grade reading level” and said she uses the notes to ask questions and listen, which she views as a leadership trait. The outlet also reports that Bill Simmons of The Ringer called the practice “f‑‑‑ing nuts” on his podcast.

What was said

"I like to say on a good day I have like a fifth‑grade reading level understanding of the game," Irsay‑Gordon told Bridget Condon. She added, "With our dad passing away and kind of now me, you know, the title changed a lot of what I was doing… what I’m still doing isn’t any different." Simmons said, "I think it’s nuts… I can’t believe she does this."

How it came about

Irsay‑Gordon took over as principal owner and CEO after her father Jim Irsay’s death last year. The Colts have missed the playoffs for five straight seasons, and she has become a regular presence on the sidelines as she seeks to rebuild the franchise.

Key facts

Carlie Irsay‑Gordon took notes on the sideline during a preseason game on Aug. 29, 2026. (bleacherreport.com)
She said she does it to learn the team's operations and improve her understanding of the game. (bleacherreport.com)
Bill Simmons called the habit "f‑‑‑ing nuts" on his podcast. (bleacherreport.com)