Brief
Marks & Spencer launches first cloudy still wine in UK supermarkets
The new organic rosé, Trouble, is marketed as a cloudy still wine, echoing the rise of pét‑nat and other natural‑style wines.
By Felo News Desk · Published
Marks & Spencer has added Trouble, a peach‑opaque organic rosé, as the first cloudy still wine available in a British supermarket, the Guardian reported on 15 October 2026.
What happened
Trouble is sold at £12 per bottle and carries 12.5% alcohol by volume. It is described as a slightly savoury, very drinkable take on a southern‑French rosé, positioned for warm‑weather drinking and food pairing. The wine appears cloudy because it is not disgorged, a process that removes dead yeast cells after fermentation.
What the report adds
The Guardian notes that cloudy wines are not necessarily unfiltered, and that the cloudiness can result from natural lees contact rather than sediment. It contrasts Trouble with other supermarket offerings: Tesco sells a pét‑nat Chardonnay from Argentina, while Waitrose stocks unfiltered wines such as Catena Malbec but no cloudy wines.
What was said
"There’s texture, there’s fleshiness, there’s rounded fruit," said Zainab Majerikova, head of wine for the Ottolenghi group, as quoted by the Guardian. She added that shaking a bottle before opening can mix any sediment, and that cloudiness “brings soul, vibrancy and complexity” to the wine.
How it came about
The launch follows a broader trend of natural‑style wines gaining mainstream attention, including pét‑nat sparkling wines and orange wines, which have been highlighted in recent Felo News coverage of supermarket wine selections and Italian wine events.
Key facts
- Marks & Spencer introduced Trouble, the first cloudy still wine in a UK supermarket. (theguardian.com)
- Trouble is an organic rosé priced at £12 with 12.5% ABV. (theguardian.com)
- Zainab Majerikova of the Ottolenghi group said cloudiness adds texture and complexity. (theguardian.com)
Sources
- [1] theguardian.com — originally reported as “Sedimentary rocks: why pét nat and cloudy wines are on the rise”
