Brief
Celsius launches Winter‑Edition Shirley Temple energy drink
The new Winter Edition blends a 90‑year‑old mocktail with caffeine and zero‑sugar formula, hitting shelves ahead of the holidays.
By Felo News Desk · Published
Celsius is expanding its Spritz Vibe line with a Winter Edition called Sparkling Shirley Temple, a holiday‑season energy drink that adapts the classic 90‑year‑old mocktail.
What happened
The limited‑run product contains 200 milligrams of caffeine, zero sugar, and a cherry‑and‑citrus flavour profile that mirrors the original Shirley Temple. It follows Celsius’s summer limoncello release and is already on retail shelves in advance of the holiday period.
What the reports add
Trendhunter notes that the drink moves the nostalgic soft‑drink cue into the grab‑and‑go energy market, offering a festive yet functional alternative for consumers seeking seasonal novelty.
What was said
Trendhunter describes the launch as “a limited seasonal reason to buy Celsius beyond regular everyday flavors.”
How it came about
The product reflects a broader trend of retro mocktail flavours being repackaged with caffeine, low‑sugar claims and performance cues, a strategy also seen in other functional beverage launches covered by Felo News.
Key facts
- Celsius introduced Sparkling Shirley Temple, a Winter Edition energy drink with 200 mg caffeine and zero sugar. (trendhunter.com)
- The drink is a limited‑run seasonal product already on shelves ahead of the holidays. (trendhunter.com)
- It adapts a 90‑year‑old mocktail into a functional beverage format. (trendhunter.com)
Sources
- [1] trendhunter.com — originally reported as “Nostalgic Mocktail Energy Drinks”
