Brief
Butterball revamps traditional‑style turkey bacon with new flavor and look
The refreshed Original and Lower Sodium turkey bacon aim to resemble conventional bacon more closely.
By Felo News Desk · Published
Butterball announced on October 11 that it has refreshed its traditional‑style turkey bacon range. The company says the new Original Turkey Bacon and Lower Sodium Turkey Bacon now deliver a smokier, sweeter‑savory taste and feature a redesigned appearance that more closely mimics conventional pork bacon.
According to the product announcement, the reformulation was guided by consumer testing and feedback. Despite the taste and visual changes, Butterball maintains the existing nutritional profiles and pricing, and it has added revised cooking instructions to help shoppers achieve better results.
The updated products are being rolled out nationwide, with the company suggesting the changes could boost repeat purchases and attract shoppers seeking a familiar breakfast flavor without compromising the lean‑protein benefits of turkey bacon.
Key facts
- Butterball refreshed its Original and Lower Sodium turkey bacon. (trendhunter.com)
- The new versions have a smokier, sweeter‑savory taste and a redesigned appearance. (trendhunter.com)
- Nutritional profile and price remain unchanged. (trendhunter.com)
- Revised cooking instructions are included. (trendhunter.com)
- The products are available nationwide. (trendhunter.com)
Sources
- [1] trendhunter.com — originally reported as “Traditional-Style Turkey Bacon”
