Brief

WesBank New Generation Awards announce 2026 winners

WesBank New Generation Awards crowned top agencies and brands in digital and social‑first marketing on 23 September.

By Felo News Desk · Published Wed, 30 Sep 2026 04:30:06 GMT

The WesBank New Generation Awards announced their 2026 winners at a banquet in Sandton on 23 September, according to bizcommunity.com.

Modern Marketing served as media partner for the event, which saw a record number of submissions and the largest shortlist in the programme’s history.

Stephen Paxton, founder of the awards, said the industry "raised the benchmarks significantly this year" and highlighted the high volume of gold‑standard entries.

Among the top honours, Lucky Hustle and EGG Studios shared Small Agency of the Year, Penquin Advertising took Medium Agency of the Year, and Ogilvy won Large Agency of the Year. Volkswagen Group Africa, partnered with Ogilvy, was named Digital Brand of the Year and also earned Overall Social & Digital Corporate of the Year. Telkom received Best Customer Experience (CX) Campaign of the Year for its "Possibility in Play" campaign.

Joint winners of Online Strategy of the Year were Dis‑Chem (with Black&White and M&C Saatchi Abel) and Volkswagen Group Africa for the "Forever Golf: #NameThisGolf" campaign.

Key facts

The awards ceremony took place on 23 September in Sandton. (bizcommunity.com)
Lucky Hustle and EGG Studios were joint Small Agency of the Year winners. (bizcommunity.com)
Ogilvy won Large Agency of the Year and partnered with Volkswagen Group Africa for Digital Brand of the Year. (bizcommunity.com)
Telkom won Best Customer Experience Campaign for "Possibility in Play". (bizcommunity.com)
Dis‑Chem, Black&White and M&C Saatchi Abel were joint Online Strategy of the Year winners. (bizcommunity.com)