Brief
VALITIC launches U.S. direct‑to‑consumer beauty site
The new site aims to give VALITIC more control over customer data and support holiday‑season growth.
By Felo News Desk · Published
VALITIC is rolling out a dedicated U.S. online storefront, ValiticBeauty.com, operated through Innocan Pharma’s consumer‑wellness arm B.I. Sky Global, according to Trendhunter.
What happened
The site launched on October 10, allowing American shoppers to buy VALITIC’s skincare and personal‑care range outside Amazon. The rollout follows the brand’s existing marketplace presence, which has generated thousands of customer reviews.
What the report adds
Trendhunter notes that the launch serves as a testbed for refining the shopping experience before a larger promotional push planned for the 2026 holiday season. It also highlights that an independent channel gives VALITIC greater control over customer interactions and reduces dependence on Amazon.
How it came about
VALITIC’s move reflects a broader trend of beauty brands creating direct‑to‑consumer platforms to own data, personalize experiences and diversify sales channels.
Key facts
- VALITIC launched ValiticBeauty.com for U.S. shoppers (trendhunter.com)
- The site is run by Innocan Pharma’s subsidiary B.I. Sky Global (trendhunter.com)
- Launch aims to reduce reliance on Amazon and support holiday‑season sales (trendhunter.com)
Sources
- [1] trendhunter.com — originally reported as “Direct-to-Consumer Beauty Platforms”
