Brief
Target opens first Hamptons store under Bridgehampton’s sign rule
The big‑box retailer unveiled a 90,000‑sq‑ft store in Bridgehampton, complying with the town’s ban on bright signage.
By Felo News Desk · Published
Target announced the opening of its first store in Bridgehampton, New York, after a seven‑year search for a suitable site, according to the retailer’s statement.
What happened
The 90,000‑square‑foot outlet occupies a former K‑mart location in the hamlet’s only major shopping center. To meet Bridgehampton’s strict commercial‑sign regulations, the exterior features a muted grey façade, white shingles and a white bullseye logo that lacks internal illumination. Inside, fluorescent lighting is replaced by hanging fixtures with basket‑woven shades.
What the reports add
The New York Post noted that the design choice was described by Target as “to reflect Bridgehampton’s coastal vibes.” It also highlighted custom‑printed toile wallpaper depicting the store’s English bull terrier amid local landmarks such as the Beebe windmill and a bottle of Wölffer rosé. The article mentioned nearby billionaire residents, including Howard Lutnik and Wyc Grousbeck, as well as celebrity homeowners Madonna and Christie Brinkley.
What was said
Target real‑estate chief Brandt Uthus said, “There truly was one site that would work for us,” in a statement to the outlet. Design commentator Emily Sundberg praised the wallpaper, calling it a “custom‑printed toile” that celebrates the East End.
How it came about
Target’s entry follows a seven‑year effort to secure a location that complies with Bridgehampton’s ban on brightly lit signs, a rule that has kept large retailers out of the ultra‑exclusive Hamptons area until now.
Key facts
- Target opened a 90,000‑sq‑ft store in Bridgehampton, the first in the Hamptons. (nypost.com)
- The store’s exterior uses a muted grey façade and a non‑illuminated white bullseye sign to meet local sign rules. (nypost.com)
- Custom wallpaper features a bull terrier and local landmarks such as the Beebe windmill. (nypost.com)
- Target spent seven years searching for a suitable site, previously a K‑mart. (nypost.com)
Sources
- [1] nypost.com — originally reported as “Hamptons billionaire hub allows first-ever Target — with one goofy rule”
