Brief
Sydney Sweeney releases another topless Novig ad amid backlash
The star appeared in white panties for Novig’s latest ad, repeating the controversy that began with a near‑nude commercial.
By Felo News Desk · Published
Sydney Sweeney posted a second provocative commercial for sports‑prediction platform Novig on Sunday, appearing in white panties with the app’s logo visible. The 29‑year‑old actress, known for "Euphoria," said, "There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered," as reported by Page Six.
In the new spot, Sweeney briefly covers her breasts with two footballs before revealing the panties. She adds, "There’s someone sitting in a bathroom stall and betting their 401k on a w‑re, and then, there are just people who trade on sports. Novig is… just sports," again according to the outlet.
The ad follows a previous Novig commercial that showed Sweeney in near‑nude poses, which sparked a wave of criticism for sexualising women in sports marketing. Fans have posted mixed reactions on Instagram, with some praising the boldness and others mocking the repeated nudity. One comment read, "She finna piss them off again lol," while another said, "I love this! And I love all the Jealous Girls, yelling when they see another new Spot 😂❤️. "
Sweeney defended the campaign, noting that she has also highlighted athletes who have posed nude for ESPN’s Body Issue, including Serena Williams, Ronda Rousey, Karl‑Anthony Towns and Jason Kelce. She shared those images on her Instagram alongside the new ad, suggesting a broader conversation about athletes’ comfort with their bodies.
Critics continue to argue that the campaign reduces women’s connection to sports to physical appearance. The actress remains unapologetic, stating that the attention may boost Novig’s visibility despite the controversy.
Key facts
- Sydney Sweeney appeared in a new Novig ad wearing only white panties. (nypost.com)
- She said she was "flattered" by men betting on her underwear color. (nypost.com)
- The ad includes two footballs used to cover her breasts. (nypost.com)
- Fans posted both supportive and mocking comments on Instagram. (nypost.com)
- Sweeney referenced other athletes who have posed nude for ESPN's Body Issue. (nypost.com)
Sources
- [1] nypost.com — originally reported as “Sydney Sweeney ditches top in new Novig sports betting ad after backlash: ‘I’m flattered’”
