Brief
Supreme signs deal to sell NYC‑branded apparel through 2028
The streetwear label will use city logos such as “Made in NY” and “NYPD” on items sold until 2028.
By Felo News Desk · Published
Supreme has entered a non‑exclusive agreement with New York City’s Tourism + Conventions arm to sell apparel bearing city‑owned trademarks, the New York Post reported on Oct. 3.
The contract allows the brand to use marks like “Made in NY” and “NYPD” on shirts, zip‑up DSNY hoodies and FDNY caps sold through 2028. Supreme will remit 6% of net profits from those items and a lump‑sum payment of $22,000, with an option for the city to extend the pact to 2030.
Items have already appeared in Supreme’s Bowery flagship, where a shopper from the Department of Design and Construction said, “People want to represent New York.” A retail employee noted the partnership could be lucrative, while a NYC Tourism spokesperson said the city welcomes collaborations that support its trademarks.
Key facts
- Supreme will sell NYC‑branded merchandise under a non‑exclusive deal through 2028. (nypost.com)
- The brand will pay the city 6% of net profits from the items and a $22,000 lump sum. (nypost.com)
- Products include DSNY hoodies ($188) and FDNY caps ($58) sold at the Bowery store. (nypost.com)
Sources
- [1] nypost.com — originally reported as “Exclusive | Streetwear giant Supreme — beloved by Bieber, Madonna, other A-listers — to start selling NYC, NYPD merch in new deal with city”
