Brief
Sasko launches #12OfficialSandwichesOfSA campaign to let public pick national sandwiches
The bakery brand’s #12OfficialSandwichesOfSA contest runs until 16 October with a R500,000 prize pool.
By Felo News Desk · Published
Sasko Bakeries has opened a public voting contest called #12OfficialSandwichesOfSA, asking South Africans to nominate the sandwiches that should represent the country’s food culture.
What happened
The campaign, announced on 2 October 2026, lets consumers enter by buying any Saskon loaf, bun or roll, scanning a QR code, and submitting their favourite sandwich via text or voice note. Each entry triggers an instant airtime reward and entry into weekly cash draws that run until 16 October 2026.
What the reports add
The initiative lists potential contenders such as the Kota, Gatsby, bunny chow, braaibroodjie, boerie roll, chicken mayo, bacon‑egg‑cheese, Dagwood, chip sandwich and vetkoek. Participants can also share photos or videos on social media, tagging @Sasko_sa and using the hashtag #12OfficialSandwichesOfSA for extra chances.
What was said
"A sandwich is one of the most personal things in a South African home. Two people can open the same loaf and end up with two completely different stories," said Mbalenhle Sithole, marketing manager at Sasko Bakeries, as reported by Bizcommunity.
How it came about
Sasko frames the contest as a way to connect its century‑long presence in South African kitchens with a broader conversation about food identity during Heritage Month, moving beyond traditional heritage celebrations.
Key facts
- Sasko’s #12OfficialSandwichesOfSA contest runs until 16 October 2026. (bizcommunity.com)
- The prize pool totals R500,000, including instant airtime rewards and weekly cash draws. (bizcommunity.com)
- Consumers enter by purchasing Sasko products, scanning a QR code and submitting a sandwich choice via text or voice note. (bizcommunity.com)
- Potential sandwich contenders include Kota, Gatsby, bunny chow, braaibroodjie and boerie roll. (bizcommunity.com)
- Marketing manager Mbalenhle Sithole highlighted the personal nature of sandwiches in South African homes. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “Sasko wants South Africans to settle the sandwich fight”
