Brief
Olo launches delivery app that matches in‑store prices, challenging DoorDash and Uber Eats
The app, available on Android and iOS, starts with about 250 restaurants and promises savings of 15%‑30% versus typical third‑party services.
By Felo News Desk · Published
Restaurant‑ordering software company Olo announced on Tuesday that it is launching a consumer‑focused delivery app that displays the same menu prices restaurants charge to in‑store diners, according to Business Insider.
What happened
Olo’s app, released on Android and iOS, will initially feature roughly 250 restaurant brands, including Five Guys and Dave’s Hot Chicken. The company says the app will charge a flat 5% service fee and will not add any menu mark‑ups, allowing customers to save between 15% and 30% compared with typical third‑party delivery platforms.
What the reports add
The article notes that Olo processes about 3.5 million orders daily across roughly 800 restaurant brands, but it does not operate its own fleet of drivers. Instead, Olo’s dispatch service compares delivery options from other third‑party providers such as Grubhub and selects the most cost‑effective and speedy option.
What was said
"It's a better experience for consumers and a more sustainable model for restaurants, with no menu price inflation and no barriers standing between great brands and the people and communities they serve," Olo CEO and founder Noah Glass said, as quoted by Business Insider.
How it came about
Olo, founded in 2005, originally let users text orders to restaurants before the smartphone era. The new app marks the company's entry into a competitive delivery market that includes DoorDash, Uber Eats, and Walmart’s grocery‑focused delivery service, all of which continue to expand their offerings.
Key facts
- Olo launched a delivery app on Android and iOS featuring about 250 restaurants. (insider.com)
- The app charges a flat 5% service fee and shows the same prices as in‑store diners. (insider.com)
- Customers can save 15%‑30% versus typical third‑party delivery services. (insider.com)
- Olo processes roughly 3.5 million orders daily across 800 restaurant brands. (insider.com)
- The company uses its own dispatch service to compare third‑party delivery options rather than employing its own drivers. (insider.com)
Sources
- [1] insider.com — originally reported as “This new food delivery service is trying to take on DoorDash and Uber Eats by offering no menu markups”
